Designed to look natural.
Soft powder brows, lips and lash line for women who want to wake up looking like themselves — simply more defined.
A natural redhead who never had visible brows — in her own words
Real clients. Real brows.
“I am thrilled with the results.”
Perma Brows · natural redhead
“I absolutely love the results.”
Perma Brows
“My eyebrows look like they did 20 or 30 years ago.”
Perma Brows
“It was the best experience I’ve ever had.”
Perma Brows · Annette
“She’s definitely an artist.”
Perma Brows
“I’m so happy with my natural looking brows.”
Perma Brows
Why it looks like you
Soft powder effect
No harsh outlines, no boxy shapes. Color is shaded softly, the way you would apply a light brow powder.
Designed on you first
At your free consultation Holly draws the shape on your face. You see it, adjust it and approve it before anything is permanent.
Planned for the years ahead
Holly chooses color for how it looks at week 4, year 1 and year 3 — not only on the first day.
Choose your first step
Perma Brows
from $600 · 2 hours
Soft powder brows that look like a light touch of makeup — never a harsh, boxy line. For thin, over-plucked, uneven or barely-there brows.
Perma Lips
from $550 · 3 hours
A soft tint that melts into your natural lip color. Fresher color and a clearer shape, without the look of lipstick.
Lash Line
from $450 · 2 hours
A fine, soft line of color between the lashes, so your eyes look defined even with no makeup at all.
Soft from the first month. Easy for years.
Healed and soft
After your Perfecting Session the color settles into a soft, blended look that looks like you — only more defined.
Still defined
Color gently lightens with your skin. Mornings stay simple — no drawing, no smudging.
Time to refresh
When about 60–70% of the color has faded, a Color Refresh brings it back. Some clients come after one year, others after two or three.
Hi, I’m Holly.
I have been doing permanent makeup since 2017 — first in my studio in Vancouver, Washington, and since 2024 here in Sarasota, Florida. I specialize in mature skin and use my own technique for a very soft, delicate healed result. When people look at you, they should see you — not my work.
Four calm, simple steps
Design Consultation
We talk about what you want, Holly draws the design on you and tells you the price up front. No obligation.
Your procedure
Comfortable and unhurried — some clients fall asleep. You leave with clear after-care instructions. Before & after care
Perfecting Session
A gentle second step, booked separately. Holly checks the healed result and builds the color to your final shade.
Follow-up
We look at your healed result together and add small touches if needed.
Your first step is a free consultation
Holly draws the design on you first, so you see it before anything is permanent. Ask every question you have — there is no pressure to book.
- Studio
- SalonPlex, Room 17
501 N Beneva Rd, Suite 260, Sarasota, FL 34232
Get directions - Finding us
- Inside the Publix plaza, next to the nail salon and the Italian restaurant. Inside SalonPlex, look for Room 17.
- Hours
- Thursday 10:00 – 5:00
Friday 10:00 – 5:00
Saturday 9:00 – 3:00 - Call or text
- (360) 977-2507
- her.pmu@gmail.com
- @holly.ruban
- Old permanent makeup?
- Please contact Holly first and send a daylight photo for assessment before booking.